Programme Overview

The Bachelor of Business Administration (BBA) programme at Ajeenkya DY Patil University is designed to shape future business leaders by providing a comprehensive understanding of management principles, entrepreneurship, and emerging business trends. The curriculum combines academic theory with practical business applications, enabling students to develop analytical, leadership, and strategic decision-making skills. Read More

  • Programme Duration: 3 Years (6 Semesters)
  • Degree Awarded By: Ajeenkya DY Patil University
  • Mode of Study: Full-time, On-campus
  • Specializations Available: Marketing, Finance, Human Resource Management, Business Analytics, International Business, Digital Marketing, Entrepreneurship

Key Highlights

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Industry-relevant curriculum
designed to meet global business trends

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Internship and placement assistance
with leading companies

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Case-based learning
approach with real-world business applications

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Workshops and guest lectures
from industry experts and business leaders

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State-of-the-art infrastructure
with smart classrooms and business labs

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Entrepreneurial incubation support
for startup ventures

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International collaborations
for global exposure

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Scholarships available
for meritorious students

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Experiential learning
through corporate visits and industry projects

Programme Curriculum

The BBA programme at Ajeenkya DY Patil University follows a modern and dynamic syllabus, ensuring that students are well-equipped to meet the demands of the corporate world. The curriculum integrates core business concepts with advanced specializations to build industry-ready professionals.

Core Courses

  • Principles of Management
  • Business Communication & Soft SkillsS
  • Financial Accounting & Management
  • Micro & Macro Economics
  • Organizational Behavior & Leadership
  • Business Law & Corporate Ethics
  • Marketing Management & Strategy
  • Operations & Supply Chain Management
  • Financial Markets & Investment Analysis
  • Business Analytics & Data Science
  • Entrepreneurship Development & Startup Incubation
  • Corporate Strategy & Innovation
  • Digital Marketing & E-Commerce
  • Consumer Behavior & Market Research
  • International Business & Global Trade Policies

Specialization Courses ( Final year specialization options )

  • Marketing: Brand Management, Digital Marketing, Sales & Distribution Strategies
  • Finance: Risk Management, Financial Modeling, Portfolio Management
  • Human Resource Management: Talent Acquisition, Employee Relations, Compensation Management
  • Business Analytics: Data Visualization, Predictive Analysis, AI & Business Intelligence
  • Entrepreneurship: Venture Development, Startup Funding, Business Model Innovation
  • International Business: Export-Import Management, Foreign Exchange, Global Business Strategy
  • Digital Marketing: SEO & SEM, Content Marketing, Social Media Strategy

Pedagogy & Learning Approach

  • Case-based learning methodology integrating theoretical and practical business knowledge
  • Live industry projects and research-based assignments
  • Industry mentorship programs with corporate professionals
  • Internships and corporate training at top firms
  • Entrepreneurship development initiatives with startup incubation support
  • Leadership workshops and management simulations
  • Placement preparation through mock interviews and resume-building sessions
  • Global exposure through international partnerships and student exchange programs

Fee Structure & Payment Options

  • Total Programme Fee: ₹ 5,25,000
  • Flexible Installment Plans Available

Programme Delivery

  • Blended learning approach combining classroom teaching with digital learning tools
  • Learning management system (LMS) for e-learning resources and assignments
  • Continuous assessment system with projects, presentations, and business case studies
  • Regular guest lectures and networking events with business leaders
  • Dedicated faculty mentors for academic and career guidance

Eligibility Criteria

Educational Qualification

10+2 or equivalent from a recognized board

Minimum Marks Required:

50% aggregate marks (45% for reserved category)

Admission Process:

Based on academic merit and entrance test (if applicable)

Admission Criteria

1
Submission of application form with academic details
2
Performance in Ajeenkya DY Patil University entrance exam (if applicable)
3
Personal interview round for shortlisted candidates
4
Assessment based on career aspirations and leadership potential

FAQs

1. Who is eligible for the BBA programme at Ajeenkya DY Patil University?

Students who have completed 10+2 from a recognized board with a minimum of 50% marks can apply.

The BBA programme is a 3-year full-time course spread across 6 semesters.

Graduates can explore careers in business management, marketing, finance, HR, analytics, consulting, banking, and entrepreneurship, or pursue higher studies like an MBA.

Yes, the university has a dedicated placement cell that assists students in securing internships and job placements with top recruiters.

The programme offers specializations in Marketing, Finance, HR, Business Analytics, International Business, Digital Marketing, and Entrepreneurship.

Admission is primarily based on merit, but some students may be required to take an entrance test if applicable.

Yes, scholarships are available for meritorious students and those with exceptional achievements in sports and extracurricular activities.

Yes, students can participate in international student exchange programs, global internships, and business collaborations.

Students can engage in business clubs, leadership summits, cultural events, innovation challenges, and entrepreneurship initiatives.

Students can apply online through the university's official website, submit the required documents, and follow the admission process.

Career Opportunities & Placements

RR Institute provides strong industry connections and career support, ensuring students secure jobs in leading companies.

Top Recruiters

Career Paths

Who Should Attend?

  • Finance professionals in the corporate sector with minimum two years’ relevant experience seeking to develop their careers in Corporate Finance will find this programme most useful.
  • Executives in the Banking and Financial Services sectors will find this programme beneficial before taking on specialised responsibilities.
  • Professionals who have just completed their studies in Finance, Commerce, or Accountancy, will add recent advanced concepts and application areas to their knowledge base.
  • The programme would also be relevant for professionals working (or planning to work) as broking/security analysts, consultants, and chartered/cost accountants.

Eligibility Criteria

  • Bachelor’s Degree (10+2+3 or equivalent) or Diploma (10+2+3) or Master’s Degree or equivalent in any discipline with 50% marks are eligible for this IIM Calcutta Applied Finance programme.
  • Candidates should be working and should have a minimum of TWO years of relevant work experience post completion of qualifying education.*

*Internships and Training Experiences will not be considered full-time work experience.

Admission Criteria

  • Eligible candidates will be selected for this IIM Calcutta Applied Finance programme on the basis of assessment of educational and professional background and motivation based on the application form submitted.
  • Senior applicants with experience will be preferred.
  • Final selection will be done by IIM Calcutta.

Career Opportunities & Placements

Takshashila University provides excellent career support to ensure students are placed in reputed IT firms.

Top Recruiters

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Course Fee: ₹ 5,25,000

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