Taking decisions based purely on a “ hunch” is no longer an option in today's complex and unforgiving business environment. A lot of data including “ Big Data” needs to be analysed to arrive at the optimal way forward. Because of the vast amounts of data available, specialised techniques are needed to make sense of the underlying information. This is where Business Analytics comes in.

Business Analytics uses sophisticated quantitative and statistical analysis as well as predictive modelling to gain insights that will lead to improved business results. It will be indispensable for all large business organisations in the 21st century and also one of the hottest career options.

BMU has, therefore, introduced an MBA course with a specialization in Business Analytics this year. For this purpose, BMU has collaborated with IBM, who are one of the leaders in this space. 

IBM Business Analytics software covers the entire gamut of requirements and includes Business Intelligence, Enterprise Performance Management, Prescriptive Analytics, Predictive Analytics, Marketing Analytics and Risk Analytics.

To formalise the tie-up , an IBM Business Analytics Lab was inaugurated by Mr. Dilpreet Singh, Vice President & Head HR, IBM India, Mr. Sunil Kant Munjal, Chancellor, BML Munjal University, and Professor G. Anandalingam, Dean, Imperial College Business School, at the BML Munjal University (BMU) campus in District Gurgaon, Haryana on 21st April.

In this Lab, under the Career Education programme, IBM is providing relevant software and training to the faculty members of BMU using various industry case studies.

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