In the recently released edition of Limca Book of Records, ICICIdirect, the online investments solution provider from ICICI Securities got a double mention in the Limca Book of Records 2020.

Limca Book of Records 2020 featured the following ICICIdirect initiatives within Business Category  -

1. StockMIND, an initiative of ICICIdirect Centre for Financial Learning (ICFL) has been featured as a ‘Largest Competition on Stock Investments’ under Business section of 2020 edition of Limca Book of Records. Launched in 2012, StockMIND, an initiative of ICICIdirect Centre for Financial Learning, is a countrywide competition for college students educating them on stock market investments. In its Season 3 (2014-15), the preliminary rounds held at 525 colleges across the country between July 26, 2014 and March 4, 2015 saw 81,072 students participating. The event started with a seminar on stock markets and investment processes, followed by a seven-day intra-college competition. The winners qualified for the grand finale held in March 2015.

2. I-Pledge a cause based initiative of ICICIdirect.com, to spread awareness on importance of systematic investments and meeting financial goals. The 72-day-long online campaign saw thousands of people voluntarily take a pledge to invest. For every pledge taken, ICICI direct.com contributed towards the education of underprivileged children, donating Rs 7 lakh to Concern India Foundation at the end of the campaign.

Commenting on the achievement, Mr. Vineet Arora, Executive Vice President, ICICI Securities Ltd said,” ICICIdirect is committed to investor education and StockMind and I-Pledge are some of our engaging initiatives to increase awareness towards stock markets and to encourage disciplined investing and financial planning. It is a proud moment for us that Limca Book of Records has recognised our efforts.”

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