The digital media age has dawned in the West for quite some time now. This revolution in journalism is spreading as news gets disseminated through online articles, blogs, and social media. According to the (UK) Office of National Statistics, 2013 is a tipping point. It is the first year that over half of the adults in the UK, 55%, have read or downloaded news from the Internet.

In the USA, the Pew Research Center’s biennial news consumption survey has shown that the percentage of Americans saying they saw news on a social networking site has more than doubled since 2010; from 9% to 19%. The numbers of those between the ages of 18 and 30 who accessed news via a social networking site (33%) is comparable to those that did so through television (34%). Newspapers lag behind with only 13 percent of Americans in the given age group using them as a source for news.

Many will point towards the fact that the newspaper industry in India, contrary to the trend seen in more developed countries, is still growing and that the penetration of the Internet is still minimal. Yet, the international online readership tracker firm comScore has found that the online readership of news in India has seen a significant growth with 9.4 million average daily visitors on the Internet, an increase of 34 per cent over last year. They also found that the total number of unique visitors grew to 45.9 million, up 15 per cent from 40 million.

This growth is not limited to desktop computer users. According to the Telecom Regulatory Authority of India (TRAI), the number of telephone subscribers in India increased to 960.90 million at the end of May, 2012 from 952.91 million at the end of April 2012, thereby registering a growth rate of 0.84% over a single month.

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