The final placement process in several non-IIM business schools saw no signs of a slowdown in the market, with both, average salaries and pre-placement offers, being on the rise.

Management Development Institute (MDI), Gurgaon had 321 students who took part in the placement process, with 231 from the flagship PGPM course, 61 from the PGP-HRM course, and 29 from the PGP-IM programme. While 47 students accepted pre-placement offers from their summer internship organisations, 11 students opted out of the placement process and decided to take the entrepreneurial path.

In a statement, MDI said that there was a substantial rise in the number of offers made by each company and the average compensation saw a significant increase of 12.8 per cent over the last year. There were 50 new recruiters and niche profiles like media and advertising, fashion and lifestyle, digital marketing, analytics, mobile apps marketing and crowd sourcing, which were offered in line with the changing trends.

Institute of Management Technology, Nagpur, also saw good placement records for the batch of 2012-14. Uday Damle, Corporate Relations Manager, said that he expects 100 per cent placement by the end of April. Here, the average salary this year has been Rs 6.2 lakh and highest salary offered was Rs 13.5 lakh. There were new recruiters this year like Deloitte, ICICI Bank, HCL Technologies, Genpact, Nielsen, Barista, TATA AIG, ITC Hotels, Aditya Birla Retail among others.

Similarly, placements for the second batch of IMT Hyderabad have had more than 50 companies visiting the campus to recruit students. Prominent among them were HDFC Limited, JP Morgan, SBI life, Tech Mahindra, TCS, Amazon, Mahindra Finance, among others.

At IMT Ghaziabad, till now, about 112 companies, including reputed names like Goldman Sachs, Microsoft, Google, Accenture, JP Morgan, HSBC-I Banking, ICICI, Blackrock, Deloitte, KPMG, Infosys, Tech Mahindra and Jabong, have recruited from the campus. Vishal Goyal, Group Head-Corporate Relations said that placements have surely taken a huge jump, both in terms of salary packages as well as the number of companies who recruited this year. Goyal confirmed that nearly one-third of the batch was placed on day zero itself.

Not just the number of companies, average salaries have also been high, say institutes. MDI Gurgaon data showed that average compensation ranged between Rs 13.1 lakh to Rs 14.74 lakh per annum, whereas the highest compensation ranged between Rs 22.3 lakh to Rs 23.36 lakh per annum for the three flagship post- graduate programmes.

Here, Sales & Marketing continued to be the most preferred profile, with 38 per cent of the students from PGPM & PGP-IM course accepting profiles in S&M. The FMCG sector has continued its strong association with MDI over the years and this year was no different. Airtel, American Express, Coca-Cola, Colgate-Palmolive, Dabur, Emami, Flipkart, Godrej, JSPL, Maruti Suzuki, PepsiCo, among others, offered roles in Sales and Marketing functions.

Source: Business Standard

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