• Madan Bahal, Founder and Managing Director, Adfactors 
• Senjam Raj Sekhar, Head of Corporate Communications at Flipkart
• Sanjay Tripathy, Senior EVP, HDFC Life
• Valerie Pinto, CEO, Weber Shandwick India
• Deepshikha Dharmaraj, Chief Marketing & Growth Officer at Genesis Burson Marsteller and
• Nitin Mantri, Director at Avian Media
• Hareesh Tibrewala, Founder and Joint CEO, Social Wavelength; Business Owner and Joint CEO at JWT Social Wavelength
• Bhairavi Jhaveri, Communication Manager, Twitter India
• Others

The event kick started with a keynote speech by Mr. Madan Bahal, who emphasised the need to discuss the theme afresh and spoke about adding dimensions to the worldwide PR discourse. Dwelling upon the current trend in the industry, he said, “The empowerment of the common man has created many citizen journalists.”  He further delved into the theme of the event by talking about the growth of digital, and the crucial role it plays in the reinvention of PR.

 

He explored some of the key issues in the industry and how they need to be addressed to even out the process of adaptation. “Robust theoretical knowledge is missing in PR professionals. Many of us have become templates. Process is a structure that is against creativity.”

 

Mr Bahal concluded his speech by talking about the role of academia and students in defining PR in the Indian context. Building further on this he said, “After going through the syllabi of several top media institutes, I must say that the syllabus of SIMC is highly robust.”

 

 

Madan Bahal tells students that we must articulate the rewards and risks associated with PR reinvenion.

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