Placement
The Government of Kerala has taken a step that no other State Government has done so far, that of setting up a design school to address the needs of the region. The only other example that comes to my mind is the setting up of the Indian Institute of Crafts and Design (IICD) in Jaipur as a centre of excellence for creating change agents for the crafts sector using design as a core driver. This institute was set up by the Rajasthan Government based on a Feasibility Report for the proposed School of Crafts that was prepared by me as a member of the National Instituite of Design, Ahmedabad in 1993. In 2001 we helped redefine through our Feasibility Report, the role of the Bamboo and Cane Development Institute at Agartala to use design as a core driver for the bamboo sector of the country, as a sector specific institute that used design, technology and management in an integrated manner to get best results. Kerala too will need a forward looking vision statement in the context of our new understanding of design and the ongoing debates that have been raised by the mindless expansion that has been initiated by the DIPP, Government of India for the premier design education institute of the country, the National Institute of Design that led to a public outcry from groups of concerned design academics and professionals from across India through a new initiative called the Vision First initiative that has called for a serious rethink and wider discourse about the four new NID's that are proposed as part of their plans.
We now need a second meet on the proposed KSID's directions and this should lead to a clearly articulated vision statement that can help both Government of Kerala and the KSID functionaries to steer the institutes fledgling infrastructure as well as its new education programmes through the political channels of approval and public acceptance in the days ahead. Just yesterday evening, I was discussing the status of the KSID proposals with the members of the vision meet in 2009, Prakash Moorthy and Sangita Shroff, while having tea at the BMW at the NID Paldi campus and later last night I saw P T Girish's note in my mail box with the attached photographs of the KSID as it stands today. Another interesting coincidence is that I have just started teaching a course at the CEPT University for the Masters level programme at SID, the MIAD class on
Understanding Crafts and its Context in India where we have assigned the students three States to research, Rajasthan, Orissa and Kerala and they have an assignment to explore the use of local crafts in space making tasks that could be applied to the creation of a new holiday resort in their region. More about this course in another post soon. These connected set of events triggered this particular blog post and I hope that Kerala sets up a leadership position with the use of design for development and that this move will go well beyond what is needed in the crafts sector but also look at the needs for "Design across the 230 sectors" of our economy where design is critically needed but our political and administrative class do not yet seem to know this from the kind of support that design gets in the national and state budgets today. Can Kerala show the way? Only time will tell.
M P Ranjan
Posted by Prof. M P Ranjan at 12:46 PM
Labels: BCDI Agartala, CEPT University, Curriculum, DCC, Design as Politics, Design for Development, Eames Report, Girish PT, IICD Jaipur, John Heskett, KaosPilot, Kerala, KSID, Kumar Vyas, NextD, Vision First
4 comments:
Ranjit MenonAugust 28, 2012 at 3:36 AM
Kerala needs a design school more than ever. I am an ex student of NID and now am in Finland in New Media and Sound fields. I am also well aware of the historical disposition of the state.
I am studying in Aalto University, a combination of arts, design, technology and business schools.
Here are a few:
A) Kerala combines the best of east and west. At the lowest GDP it has consistently delivered health care and literacy to a level "at par" with first world countries. This is the "Kerala Model". In other words, the language of design: empathy, holism, human centeredness and synergy are values embedded in the system, good starting point for "socially embedded" design. Kerala can offer pilots for a number of questions unanswered in the west, not just in India. The vision should be BIG, going beyond India.
B) Even the advanced welfare states in Nordics are facing entropy in their cybernetic system. MOvements like Sustainability and open communities, the latest flagships in design thinking, do not have an "ideal state" and often result in a double bind (ref. Gregory Bateson, where efficiency increases consumption). This means Kerala's unique cultural and political ecosystems have maintained a balance of power that is neo-Marxist in nature, and is one of few states not facing implosion due to rapid techno-centric and corporate changes.
C) There is a power shift in the whole world toward self organized crowd logic. Corporate and diplomatic models are working in closed loops. This is where Kerala can offer pilots.
D) Mother Amma's organization in Kollam has reinvented wealth redistribution and economic rationale in an unprecedented manner, an internationally aware success.
E) Vedic culture (ayurveda, tantra, vastu) are unexplored territories that I feel have huge ontological contributions to field of art and design.
F) If India has to leapfrog to sustainable and green technologies, the power balance, both culturally and politically in Kerala, is a rich ground for piloting. (eg. Nirmithi Kendra).
G) From my own experience in Aalto, merging arts, design, business and technology without an epistemological framework (well nurtured from social sciences, such as activity theory), is Aalto's mistake in my opinion. NID can surely learn not from its own mistakes but also others.
In closing, one can utilize the powerful cultural capital, which is embodying historical and political forces within Kerala to envision a new manifesto for the state, ie one that like the "Kerala Model" is a new chapter in design thinking and ontology for design pedagogy around the world. I hope this golden opportunity is NOT planned with haste but careful and strategic planning. Here is a chance to restore the Eames manifesto of the institute.
Reply
Prof. M P RanjanAugust 28, 2012 at 9:14 AM
Dear Ranjit
Very good post. I cannot edit the post but only permit it or reject it it seems. However there are no mistakes that I can see, one wrong capitalisation, but quite acceptable in blogging.
Getting the right people to align to the task is perhaps the most difficult task. Earlier this week I was at the Ambedkar University in New Delhi as a member of the advisory committee for their new School of Design and their focus is definitely with an emphasis for the design school on humanities and not on technology & marketing, as is the case elsewhere, including NID. They will focus on services and design for the marginalised and for the BOP sectors, perhaps a first of its kind of design school in the University system and they would be a role model for many others to follow I am sure.
Yes, you can help from a distance and Kerala will need directions and vision of what could be possible if they are to navigate the design space successfully while addressing real needs of the state and the world of the Malayalee in the wider arena. ANT theory and the Activity Theory are all very interesting and needs to be explored here. I have been looking at Bruno Latour for insights into design and his papers and books are a real treasure trove of such meaningful insights that has not been absorbed by the design community in my view. His website is a great resource since all his papers (articles) are available for download from there in many languages.
I am posting this message online so that the discussion can continue online.
With warm regards
M P Ranjan
from my iMac at home on the nID campus
28 August 2012 at 9.05 am IST
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Reply
Prof. M P RanjanAugust 28, 2012 at 9:18 AM
Bruno Latour's website has all his articles and the link is given below. Particularly interesting from the design insights point of view is his paper titled The Cautius Promethius? Paper number 112.
http://www.bruno-latour.fr/
M P Ranjan
Reply
Hashim PadiyathAugust 19, 2014 at 9:58 AM
Dear Prof. Ranjan,
I am an Information Designer based in Cochin with a Master of Design in Visual Communication from Industrial Design Centre, IIT Bombay.
I have been running a small design studio Design Difference from Cochin for the last 17 years.
While Kerala boasts of 100% literacy and hundreds of professional colleges, a design school was sorely missing.
Hope this venture fills that void.
I would like to lend my support and service in any capacity towards that.
Hashim Padiyath
Design Difference, 35/1586 A South Janatha Road, Palarivattom, Cochin 682025, Kerala
Mobile 98460 64870
E-mail designdifference@vsnl.com
www.design-difference.com
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