MBA in Tourism, MBA in Marketing and MBA in general all have immense potential in the coming years. All these are promising fields to get in. However you should take an informed decision keeping in mind your interests, abilities, personality and skills. Explore all the options you are considering. So it is not the potential of career as such rather it is your own strengths and potential which will help you to take a decision. If you are not interested in Finance you can choose any of the other three specializations mentioned. I am giving you brief about all three which will help you understand the work you will have to do and so make the selection easier. MBA (Tourism): There has been a boom in the travel industry. The career in the travel and tourism industry is assessing the needs of tourists and businessmen and helping them make the best possible travel arrangements from the many travel options available. With a qualification in tourism management you can work with travel agencies, tour operators, airlines, hotels, transport and cargo companies etc. MBA (Marketing): A career in marketing can be very challenging and rewarding at the same time. You need to possess excellent communication and resource mobilizing skills. The main function of the marketing department is to identify a customer’s needs, and to relate it to the company's ability to produce the products. It also includes devising strategies to enhance product sales. Marketing plays a key role in the industries such as fast moving consumer goods (FMCG), advertising and market research, sales & distribution, and product or brand management. MBA (General): Business management makes best use of available resources - human, physical and monetary, to achieve an objective. Management with the general programme will introduce you to all the major aspects of business management without a focus on any one of them. This course is beneficial to do in case you are not clear about your specialization as it will give you exposure to all the fields while studying.

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