1)National Institute of Advertising The National Institute of Advertising is a fully private educational facility belonging to the 'Awards Diplomas as Good as Degrees' category. It offers a 15-month PG diploma in Advertising (full time) which has 14 courses (10 compulsory and 4 optional) which rage from Principles of Management to Creative Strategies and Marketing Research. The course costs Rs 1,98,000 plus taxes. It also offers a one-year PG diploma in Advertising and Public Relations (full time). There are 10 subjects in total (all compulsory) and the fee is Rs 99,000 plus taxes. 2)Mudra Institute of Communications, Ahmedabad MICA offers a well-known 15-month PG diploma in Management (Communications). This diploma, which aims at training managers with an advertising background, claims a 100-per cent placement. It involves 'global immersion' in which the student studies at one of the sister organisations abroad and a three-month industry internship. The entire full-time residential course costs Rs 7.5 lakhs. It also offers a one-year Executive Development Programme in Media Management to teach the effective utilisation of media outlets. It costs Rs 99,000 and classes are held on Saturdays between 6:30 pm and 8:30 pm. It also offers certificate courses in: Retail Communication Visualisation (Visual Merchandising) Creative writing (Crafting Creative Communication) 3)Indian Institute of Mass Communication The IIMC offers a PG diploma course in Advertising and Public Relations under Dr Jaishree Jethwani. Preference is given to those who have a post-graduate course in any field or experience in anything related to the media. It charges Rs 27,500 as course fees, with Communication, Marketing, Advertising, Concepts and Principles, Advertising: Creativity and Campaign Planning, Public Relations, Corporate Communication, Oral and Visual communication, Production Techniques and Methods, Media Planning, Research Methods and Application covered in the syllabus. 5)Xavier's Institute of Communications The XIC offers a 10-month postgraduate diploma in Advertising and Marketing. While they prefer graduates, anyone with five years of experience in advertising etc will also be considered. Preference is given to non-working students (due to the workload). The Xavier's placement service ('Xpress') is of good quality and the courses are career-oriented, so getting a job shouldn't be difficult. Candidates are selected on the basis of their college marksheet and a written online entrance exam

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