IIM Jammu Executive Certificate Programme in Business Management Management

Overview

The Executive Certificate Programme in Business Management (ECPBM) offered by IIM Jammu is a 12-month contemporary programme that focuses on the four essential elements of business management — planning, organising, leading, and controlling — that are required to manage and run a business efficiently.... Read More

Content

Module 1: Foundations of Business Management

Course 1: Economics for Managers

Demand-supply Dynamics
Market Dynamics and Equilibrium
The organisation of Production and Production Function
Cost Structure
Competition and Market Structure
Inflation and Interest Rates
RBI and Monetary Policy
Budget and Fiscal Policy

Predictive Modelling – Tools and Algorithms

Correlation and Regression
Logistic Regression
Decision Trees
Cluster Analysis
Multi-dimensional Scaling

Acquiring Customers

Demand Forecasting
Understanding Branding and Customer Equity
Customer Acquisition/Conversion Analytics

Customer Engagement

Customer satisfaction: Tools and Measurement
Introduction to CRM
Key account management
Cross-sell/Up-sell Campaigns
Relationship Marketing

Customer Retention

CRM: Experience, Engagement, and Stages of Customer Lifecycle
Churn Prediction Analytics
Customer profitability and lifetime value
Loyalty programs
Social CRM

International Financial Management

Financial statements analysis
Cost-benefit analysis
Capital structure
International financial markets
Managing financial risks

Intercultural Communications

Cross-cultural Communication
Exploring Cultural Dimensions

International Trade

Major elements of the international trade management
Role of governments in international trade and tools at their disposal
Influential factors in international trade
Aspects of international trade
Geopolitical analysis of business opportunities

International Business Law

Dispute settlement
Foreign investment
Contracts & Intellectual Property protection
Product liability

International Supply Chain Management

Supply chain strategy
Performance and structure of supply chains
Inventory control
International freight management
Distribution network planning
Material handling & warehousing
Sourcing and managing suppliers
Global logistics management

Module 11: Business Management in Industry 4.0

Management Dynamics in the Internet Era
Product and Business as a Platform
Digitalisation and AI for Competitive Advantage
Nature of Industrial Revolution and Implication for Firms
Automation and Cyber-Physical System Managing Competition and Competitors

Module 12: CAPSTONE Simulation

Developing Interactive Thinking
Cross-functional Managerial Decision and Actions
Managing Competition and Competitors
Managing Through Strategy Map and Balanced Scorecard

Highlights

IIM Lucknow has been ranked at 4th place by Business Today 2022

Ranked 6 for IIMs by NIRF 2022

Contextually designed 6-month programme

Campus immersion module of 1 day

Focus on real business use cases

Peer-learning & networking opportunities

Details

Pedagogy

The teaching approach of this IIM Lucknow Customer Relationship Management programme will be highly interactive and leverage technology and deploy diverse pedagogical tools and techniques, including lectures, case studies, assignments, quizzes, project work etc.

Key Learning Outcomes

Upon successful completion of this IIM Lucknow’s Executive Certificate Program In Customer Relationship Management, students will:

Learn to establish and maintain strong relationships with customers
Get familiar with the different stages of Customer Lifecycle
Build analytical capabilities to store, manage and organise data
Learn to create and apply metrics to track, improve and simplify processes
Experience better sales and improved customer retention

Course Delivery

Sessions of this IIM Lucknow Customer Relationship Management programme will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet, or Smartphone.

Who Should Attend?

Early-career working executives who are willing to take up middle management or leadership roles in the organisation and/or industry
The IIM Nagpur Post Graduate Certificate Programme in General Management is also targeted at professionals working in MNCs, private corporates, PSUs, government departments, and family businesses

Eligibility Criteria

Diploma (10+2+3)/Graduate (10+2+3)/Post Graduate with minimum 50% aggregate of all years
Minimum 6 Months + to 2 years of relevant Full-time work experience post completion of qualifying education.

*Internships and Trainee experiences are not considered as Full-time work experience

Admission Criteria

Selection for this IIM Lucknow Customer Relationship Management course will be on the basis of the application forms, Statement of Purpose (min. 100 words) submitted along with the application
Programme Directors may conduct a telephonic interview if needed

Programme Director

Prof. Anirban Chakraborty is a faculty of the Marketing Area of IIM Lucknow. He has 5+ years of industry experience. Research interest of Prof. Anirban Chakraborty is consumer behaviour and marketing of services. His research articles and cases have been published in journals like Journal of Business Research, Journal of Services Marketing, Journal of Retailing and Services, Vikalpa, etc. The electives offered by Prof. Anirban Chakraborty are: Design, Thinking, Consumer Behavior, Services Marketing.

Apart from these electives, Prof. Anirban Chakraborty also teaches introductory marketing management courses of the Ist year.
Prof. Anirban Chakraborty was voted as the ‘Inside IIM’s Professor of the Year’ at IIML for the Academic Year 2019-20.
Prof. Anirban Chakraborty’s elective titled “Consumer Behavior” was voted as the Best Marketing Elective of the academic year 2018-19.
Read more

Prof. Anirban Chakraborty

Associate Professor, Marketing

Certificate and Assessment

Evaluation

Periodic evaluations are built-in throughout the duration of this IIM Lucknow Customer Relationship Management course.
Assessment may be held in the form of a quiz, assignments, classroom exercises, online exams, presentations, and project report.
The evaluations are designed to ensure continuous student engagement with the course and encourage learning.

Attendance Criteria

Participants are expected to attend all sessions of a given course. However, a 75% minimum attendance requirement would be considered for the final grading of this IIM Lucknow Customer Relationship Management programme.

Course Certification

Participants who successfully meet the evaluation criteria of COPM (Cumulative Overall -Percentage of Marks) 50% and above; and satisfy the requisite attendance criteria of 75% and above; will be awarded a ‘Certificate of Completion’.
Participants who are unable to clear the evaluation criteria but have a minimum attendance of 40% and above, will be awarded a ‘Certificate of Participation’. (No certificate will be awarded if attendance is less than 40%)

Sample Certificate

The certificate shown above is for illustration purposes only and may not be an exact prototype of the actual certificate.

** IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.

Click to Zoom In

How It Works

1

Select the course of your interest and register

2

Receive Counselling from our Programme Advisors

3

Pay the Preliminary Course Fee

4

Get your documents verified & appear for Interview if applicable

5

Obtain the Offer Letter and Give your Acceptance

6

Complete Onboarding and commence Course

Date & Fees

Programme Fees

*GST as per prevailing rate is applicable & will be collected additionally from the candidate/participant. The current GST rate is 18%.
At the time of application, a Processing fee of ₹10,000 is collected, which includes ₹2,500 towards the application fee and ₹7,500 towards the total Programme fees. The processing fee of ₹10,000 is refundable, in case the participant’s profile is rejected by IIM Lucknow.
Please Note: The IIM Lucknow Customer Relationship Management Programme Processing Fee shall not be refunded in the following circumstances:
In case the candidate rejects the offer issued by the Institute; and
In case the application is rejected due to submission of incomplete documents and/or providing incomplete information and/or eligibility criteria not fulfilled.

Instalment Schedule

GST will be additional as applicable.

Important Dates

FAQs

What are the admission criteria for the IIM Lucknow Customer Relationship Management Programme?

For admission to the Executive Certificate Programme in Customer Relationship Management at IIM Lucknow, Selection on the basis of the application forms, and statement of purpose (min. 100 words) submitted along with the application Programme Directors may conduct a telephonic interview if needed.

What is the minimum attendance requirement for the Executive Certificate Programme in Customer Relationship Management at IIM Lucknow?

A minimum of 75% attendance is a prerequisite for the successful completion of the IIM Lucknow Customer Relationship Management programme.

Can aspirants with no prior work experience apply to the IIM Lucknow Executive Programme in Customer Relationship Management?

Candidates can apply to IIM Lucknow Executive Certificate Programme In Customer Relationship Management with a minimum of 6 Months + to 2 years of relevant full-time work experience post-completion of qualifying education wherein internships and training experiences are not considered full-time work experience.

Who should attend this IIM Lucknow Customer Relationship Management programme?

This IIM Lucknow Customer Relationship Management programme is ideally suitable for Executives and aspiring managers interested in customer relationship management. Entrepreneurs, or professionals and managers working in any domain of Services Marketing, Technology Firms, Marketing Research, and Marketing & Customer Analytics with minimum of two years of experience.

Will the IIM Lucknow Executive Programme in Customer Relationship Management fee be refunded to rejected candidates?

At the time of application, a Processing fee of ₹10,000 is collected, which includes ₹2,500 towards the application fee and ₹7,500 towards the total Programme fees. The processing fee of ₹10,000 is refundable, in case the participant’s profile is rejected by IIM Lucknow.

What is the curriculum structure of the IIM Kashipur Business Management Course?

The curriculum structure of the IIM Kashipur Business Management programme includes topics like Managerial Economics, Business Communication, Operations Management, Financial and Management Accounting, Organisational Behaviour, Statistics for Management, Building Blocks of Leadership, Marketing Management, Human Resources Management, Business Environment and Indian Economy, Corporate Finance, Marketing Research, Innovation Management, Organisational Design in the Contemporary Era, Logistics Network Design, Transportation and Distribution Management, Logistics and Supply Chain Risk Modelling and Management, Sustainable Supply Chain Management, B2B and Digital Marketing, Digital Transformation, Business Laws, Startups, Entrepreneurship and Entrepreneurial Finance.

Do I have to pay the fee in advance for the IIM Kashipur Executive Post Graduate Diploma Programme in Business Management?

No, it is not mandatory to pay the full program fees in advance. You can pay a certain amount at the time of application, and the rest of the IIM Kashipur Business Management programme fees can be paid with easy instalments.

IIM Jammu Executive Certificate Programme in Business Management