IIM Kozhikode Professional Certificate Programme in Digital Strategy and Transformation

Overview

IIM Kozhikode's Professional Certificate Programme in Digital Strategy and Transformation (Batch 03) provides a unique opportunity for participants to acquire specialised expertise in digital ecosystems, enabling them to create value and seize the numerous opportunities presented by the digital revolution.... Read More

Content

Here are the curriculum details of the IIM Kozhikode Digital Strategy & Transformation Programme

Curriculum

Need for new business model innovation during digital disruption

Need for Business Innovation & Digital Transformation,
The nature and impact of digitalization and digital innovation across various industries.
Associated opportunities and challenges.
Understanding Consumer Value in Digital Economy

Understanding Business Models in Digital Economy

Approaches to designing business models,
introduction to business model canvas,
value proposition canvas,
using business model canvas to craft new business models

Introduction to digital strategy as a core of the business strategy for value creation (blue ocean concept) and role of transformation

Crafting Digital Strategy
Digital Transformation Roadmap
Digital Maturity Continuum

Digital Disruption through platform ecosystem

Understanding platforms and ecosystems
competing against platforms
platform strategies
understanding digital ecosystem

Innovative product design thinking strategy

Crafting Digital Strategy and business opportunities with upcoming technologies)- Introduction to Digital Technology and some potential applications (IoT, IIoT, AR, VR, Cobots, Digital Twins, Cloud Computing, Edge computing, cyber security etc)

Understanding application of data analytics with R

Big data analytics: Exploring data analytics,
Statistical learning and applications,
Machine Learning & Application,
Prescriptive Analytics

Digital leadership

Enhance personal leadership skills,
motivation,
influence
managing change during digital transformation

Introduce various digital transformation framework with their advantages and disadvantages of some of the popular Digital Frameworks

Digital market and transformation

Customer journey in a disruptive age,
analytics based segmentation, new digital marketing channels etc.

Application of Digital Transformation to enhance process and role of analytics across

Manufacturing
Service operation
Supply Chain
Project based Organization

Managing digital transformation projects and risk associated

Understanding reasons for digital transformation failure, Role of Privacy, ethics etc.

Governance in digital transformation

Quarter 2

Enterprise Cloud Computing
Digital Business Models
Digital Ethics

Quarter 3

Big Data and Business Intelligence
Disruptions Through IoT
Artificial Intelligence & Machine Learning

Quarter 4

Social Media Analytics
Cyber Security and Privacy

Module 5: Change Management in the Process of Digital Transformation (9 Hrs.)

Module 6: Data Management and Analytics (12 Hrs.)

Role of Data
Data Based Decision Making
Concepts of Data Mart, Data Lakes and Recent Warehousing Strategies
Introduction to Visualisation Tools like PowerBI, Tableau
AI/ML Methodologies in Digital Transformation Projects
Exposure to AI/ML Tools like Python (introduction only)

Masterclass – Topic – Digital Transformation in Banking: Case of DBS

Module 7: Smart Technologies in Digital Transformation (12 Hrs.)

Cloud Computing
IoT and Industrial IoT (IIoT)
Blockchain
Cyber Security in Digital Era
Robotics and Process Automation

Group Discussion – Role of AI in DT

Module 8: Business Function Specific Digital Applications, Strategies and Approaches (15 Hrs.)

Digital Communication
Digital finance: Fintech Technologies, Platforms, Cryptocurrencies and Digital Ecosystem
Digital Marketing: Digital Marketing Channel and Metrics, SEO and SEM, Social Media Marketing
Digital HR: CRMs, Chatbot Development, Gamification
Digital Operations: Managing Digital Operations and Processes, Digital Operational Performance Measures, Impact of Machine Learning and Smart Control Rules on Operations

Masterclass – Digital Transformation at Apollo Hospitals

Module 9: Digital Transformation Journey Ahead (3 Hrs.)

Digital Transformation Roadmap and Competencies for Future

Capstone Project (12 Hrs.)

Module 11: Business Management in Industry 4.0

Management Dynamics in the Internet Era
Product and Business as a Platform
Digitalisation and AI for Competitive Advantage
Nature of Industrial Revolution and Implication for Firms
Automation and Cyber-Physical System Managing Competition and Competitors

Module 12: CAPSTONE Simulation

Developing Interactive Thinking
Cross-functional Managerial Decision and Actions
Managing Competition and Competitors
Managing Through Strategy Map and Balanced Scorecard

Highlights

Contextually designed 7-month programme

Focus on real business use cases

Peer-learning & networking opportunities with a diverse participant profile

Completion or Participation Certificate from IIM Kozhikode

2 Days of Campus Immersion

Details

Pedagogy

The teaching approach of the IIM Kozhikode digital strategy & transformation programme will be highly interactive leveraging technology, and deploy diverse pedagogical tools and techniques, including lectures, case studies (include video case studies), project work, in-class exercise, simulation etc.

Key Learning Outcomes

Understand the digital ecosystem; its impact on business strategy; and how to apply digital technologies to effect business transformation
Understand various disruptive digital capabilities/technologies like Artificial Intelligence, Big Data Analytics, Cognitive Technologies, Internet of Things (IoT), and Cloud Computing
Develop leadership skills to influence, lead, and manage change
Learn to leverage digital technologies to transform an idea into a new product, service, or business process/model
Develop insights into the drivers and barriers to digital transformation, including the role of Big Data and Analytics
Learn how to balance the needs of existing customers while exploring potentially disruptive technologies
Learn to lead the digital transformation within your organization to achieve desired business vision by developing through efficient, agile and resilient process capabilities

Programme Delivery

Sessions of this IIM Kozhikode digital strategy & transformation programme will be conducted via a state-of-the-art Interactive Learning (IL) platform and delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their Desktop, Laptop, Tablet or Smartphone.

Who Should Attend?

This IIM Kozhikode digital strategy & transformation programme is specially designed for mid to senior level managers (with minimum of 5 years’ experience) who would like to maximise the growth of their business using innovative digital technologies and subsequently managing it.

Eligibility Criteria

TDiploma (10+2+3) or Bachelor’s Degree or equivalent (10+2+3 or 10+2+4) or 2 Years Master’s Degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline
Minimum 5 years of work experience (after graduation or diploma) as on programme start date

* Internships and training experiences are not considered as fulltime work experience.

Admission Criteria

Corporate nominations and retail applications with credentials. The final selection of participants will be solely done by IIM Kozhikode.

Programme Director

The research paper Narayanan, S. A.; Pati, R.K., Vrat, P., 2014, "Managerial Research on the Pharmaceutical Supply Chain - A Critical Review and Some Insight Journal of Purchasing and Supply Management (Formerly known as European Journal of Purchasing & Supply Management), vol. 20, 18-40 is considered as the third Hottest paper most downloaded of the Journal in 2014

Received Indo Shastri Partnership Development Seed Grant (2012-13) for conducting research with Prof. Raf Jans (HEC Montreal, Canada) on Designing Green Supply Chain: Lessons from Pharmaceutical Sectors in India and Canada
The research paper on "A multi-objective optimization model for paper recycling system, OMEGA, Vol. 36, 2008, 405-417, had the 10th rank in the TOP 25 HOTTEST ARTICLES in Decicion Sciences Area during the Oct-Dec, 2007 period.
Awarded Emerald/IAM Indian Management Research Fund Award 2010 (supporting the dissemination of knowledge for social good in India) by perusing the research on "Reverse Logistics in the Indian Pharmaceutical Industryâ€ (along with Ms. Sushmita A. Narayana)
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Prof. Rupesh Kumar Pati

Professor - Quantitative Methods and Operations Management Area

Certificate and Assessment

Assessment & Evaluation

Evaluation methodology is the discretion of the faculty. The methodology includes online exams, case analysis, class contribution and any other component as decided by the faculty.
The IIM Kozhikode digital strategy & transformation programme may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning in the programme to actual organisational decision scenarios.
The participants will have to secure the minimum pass marks in the respective evaluation components.

Attendance Criteria

A minimum of 75% attendance is a prerequisite for the successful completion of the this IIM Kozhikode digital strategy & transformation programme.

Certification

Participants who successfully complete the same and satisfy the requisite attendance criteria, will be awarded a ’Certificate of Completion’.
Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a ‘Cerificate of Participation’.
Disclaimer: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Sample Certificate

Click to Zoom In

How It Works

1

Select the course of your interest and register

2

Receive Counselling from our Programme Advisors

3

Pay the Preliminary Course Fee

4

Get your documents verified & appear for Interview if applicable

5

Obtain the Offer Letter and Give your Acceptance

6

Complete Onboarding and commence Course

Date & Fees

Programme Fees

Note:

**GST will be additional as applicable.
*All fees will be collected by BCCL.
This is with reference to the refund of the processing fees, please note that the IIM Kozhikode digital strategy & transformation programme processing fee shall not be refunded in the following circumstances:
In case the candidate rejects the offer issued by the Institute; and
In case the application is rejected due to submission of incomplete documents and/or providing incomplete information and/or eligibility criteria not fulfilled

Instalment Schedule

Important Dates

FAQs

What are the eligibility criteria for the IIM Kozhikode Professional Certificate Programme in Digital Strategy and Transformation?

To be eligible for the IIM Kozhikode digital strategy & transformation programme, you must have a Diploma (10+2+3) or Bachelor’s Degree or equivalent (10+2+3 or 10+2+4) or 2 Years Master’s Degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline.You must also have at least 5 years of work experience (after graduation or diploma).

How long is the IIM Kozhikode Digital Strategy & Transformation programme?

The IIM Kozhikode Digital Strategy & Transformation programme is for a period of seven months.

Is the programmme accredited?

Yes, the programme is accredited by IIM Kozhikode.

What is the course structure for the IIM Kozhikode Professional Certificate Programme in Digital Strategy and Transformation?

The program covers key topics such as digital strategy, digital marketing, data analytics, and agile project management. It is delivered through a combination of lectures, case studies, and interactive sessions.

How do I apply for the IIM Kozhikode Professional Certificate Programme in Digital Strategy and Transformation program?

The application process involves filling out an online form by clicking “Enrol Now” and filling in the necessary details. Ensure payment of the preliminary course fee, undergo document verification and, if required, an interview. Once completed, review and accept the Offer Letter to secure your spot.
In case the admissions are closed or to be announced, kindly fill in the Enquiry Form by clicking the ‘Enquire Now’ button, and the programme advisors will connect with you to brief you further.

How will this IIM Kozhikode Digital Strategy & Transformation programme benefit participants?

Participants will gain a deep understanding of digital strategy and transformation, equipping them with the skills needed to lead digital initiatives within their organisations.

Is there a capstone project or final assessment?

Yes, participants are required to complete a capstone project that allows them to apply their learning to real-world scenarios.

IIM Kozhikode Professional Certificate Programme in Digital Strategy and Transformation – Batch 03