The Indian Institute of Management Rohtak is proud to be the first among all IIMs to offer a Post
Graduate Diploma Programme in Sports Management. We invite online applications for the sixth batch of
this specialized 16-month Programme, designed for experienced professionals, sports enthusiasts, and
sports administrators. This Programme is tailored for dedicated participants aiming to work in the
sports, entertainment, and related industries.
Graduates of the EPGDSM Programme will gain a comprehensive understanding of legal, regulatory,
operational, financial, and branding concepts within the sports industry, both nationally and globally.
This knowledge equips them to tackle challenges and carve out a niche in India’s burgeoning sports
sector.
In developed nations, sports management is a highly professionalized field, with the global sports
market estimated at USD 600-700 billion. Countries like the United States, Australia, Europe, and China
have well-established sports leagues managed by professional managers. The domain of sports management
includes various functions such as:
Sports Administration and Planning
Event Management
Sports Negotiations and Compliance
Sports Communication
Management of Elite Athletes
Sports Academies
Facility Management
Sports Marketing Management
All these functions demand professional management. India's ambitions in the sports sector are growing
as the
country plans to bid for the 2030 Youth Olympic Games and the 2036 Olympic Games. Indian athletes have
performed
exceptionally well in various national and international sports events. For instance, Indian has shown
remarkable
achievements in the Commonwealth Games, Asian Games, and the Olympics, particularly in badminton,
wrestling, boxing,
and shooting. The recent successes in events like the Thomas Cup in badminton and the Tokyo Olympics
have elevated
India's status in the global sports arena.
Moreover, the size of the Indian sports market is 1899 million USD. Total revenue in the Indian sports
market is projected to reach USD 8.28 million in 2022. Total revenue is expected to show an annual
growth rate (CAGR 2022- 2027) of 14.18%, resulting in a projected market volume of USD 17.64 million by
2027. The advent of the Indian Premier League (IPL) in 2009 revolutionized the sporting environment in
India. The resounding success of the IPL opened the doors for many professional leagues, such as the
Indian Super League (ISL), Pro Kabaddi League (PKL), and Indian Hockey League (IHL), which in turn have
started to establish a year-round professional sporting calendar in India.
Additionally, the Khelo India programme received the lion’s share of the total allocation of the Sports
Budget 2024, with an allocation of Rs 900 crore out of the overall allocation of Rs 3442.32 crore. This
significant investment underscores the importance of developing skilled sports management professionals
to support and lead such large-scale national and international sporting events.
The booming sports industry is driving a surge in demand for skilled management professionals—this
programme is designed to meet that need.
IIM Rohtak invites online applications from working
The programme offers an innovative, interdiscipliary curriculum that blends a classic sports-focused
education with professional development, networking, and skills in areas such as sports finance,
sports law, sports marketing, maerchandising, and special events. The course curriculum is designed to
shape
independent and creative thinkers prepared to thrive in global business environments.
Offer a course that is needed by a sports enthusiast wishing to carve out a career in the
sports industry.
Offer a curriculum blending sports education with professional skills in finance, law,
marketing, and events.
Offer a course at par with the best in the world with a focus of ‘job ready’ upon
completion of the course.
Course curriculum designed to shape independent and creative thinkers prepared to thrive
in global business environments.
Offer a course that is needed by a sports enthusiast wishing to carve out a career in the
sports industry.
Offer a curriculum blending sports education with professional skills in finance, law,
marketing, and events.
Offer a course at par with the best in the world with a focus of ‘job ready’ upon
completion of the course.
Course curriculum designed to shape independent and creative thinkers prepared to thrive
in global business environments.
Who Should Apply
Sportspersons, former athletes, current practitioners, and working professionals from any field
who aspire to advance their careers in sports management will find this programme both
stimulating and challenging. Preference is given to graduates with work experience, particularly
in sports management.
Career Horizons in Sports
Management:
Team Management
Sports Entrepreneurship
Athlete Management
Sports Event & Facility Management
League Administration
Sports Law
Sports Broadcasting
8. Sales & Sponsorship
9. Sports Media, Communication & PR
10. Sports Analyst
11. Sports Retail
12. Sports Marketing
13. Sports Tourism
Application Fee
There is a non-refundable application fee of Rs.1000/-
The Programme offers a hybrid learning model, combining online and
on-campus sessions to suit the needs of working professionals.
Live projects
Live projects in various sporting events like Badminton World
Federation (BWF) Super Series event, Asian Football Confederation (AFC) Cup, Indian
Super League, and many others.
Networking Opportunities
Access a vast network of industry professionals, alumni, and peers.
Certification
Earn a postgraduate diploma from one of India’s premier business
schools.
Global Perspective:
Curriculum designed to provide an international outlook on sports management. Visiting
faculty from international repute universities like:
Indian Institute of Sports Medicine
Leeds Becket University (UK)
Zurich University (Switzerland)
University do Porto (Portugal)
British Columbia Institute (Canada)
University of Helsinki (Finland)
University of San Francisco (US)
Global Perspective:
Curriculum designed to provide an international outlook on sports management. Visiting
faculty from international repute universities like:
Each course in the programme will be taught with the help of
case studies,
live corporate examples, and general discussions. Statistical software and online database
resources will be used wherever necessary. To provide greater industry insights, senior
executives and eminent sports personalities will be invited to share their experiences. The
Programme faculty includes academicians from IIM Rohtak, other IIMs, and distinguished
professors from international universities.
Using the case method as pedagogy, IIM Rohtak will encourage
you to
reflect, analyze, critique, innovate, and eventually learn the intricate aspects of
present-day businesses, organizations, and industries. The cases will enable you to apply
theoretical knowledge to real-world business situations, and in the process will prepare you
for leadership positions. The programme offers a rich mix of simulation exercises, games,
role-play, live projects, and assignments, planned throughout the programme.
Programme Content
Induction and Campus Immersion
Introduces the participants to the culture and pedagogy of IIM Rohtak. The objective
is to help the participants make the transition to the ePGDSM lifestyle and prepare
them for this Programme.
Courses
The core courses provide a rigorous grounding in the fundamentals of management. The
curriculum includes a bouquet of specifically tailored courses that cover all
aspects of sports management.
Live Project
Live projects offer opportunities to explore new areas of learning and encourage
participants to reflect on and leverage class learning.
Industrial Visits
Provides a glimpse of real-life business and management issues in sports and augment
the classroom learning obtained during the course.
Programme Content
Induction and Campus Immersion
Introduces the participants to the culture and pedagogy of IIM Rohtak. The
objective
is to help the participants make the transition to the ePGDSM lifestyle and
prepare
them for this Programme.
Courses
The core courses provide a rigorous grounding in the fundamentals of management.
The
curriculum includes a bouquet of specifically tailored courses that cover all
aspects of sports management.
Live Project
Live projects offer opportunities to explore new areas of learning and encourage
participants to reflect on and leverage class learning.
Industrial Visits
Provides a glimpse of real-life business and management issues in sports and
augment
the classroom learning obtained during the course.
Curriculum Overview
Explore the detailed curriculum for each term of our programme. Each term is designed to provide a
comprehensive understanding of various aspects of sports management.
Term 1
Sport Marketing
Operational and Supply Chain Issue in Sports
Organizational Behaviour and Human Resource in Sports Management
Basics of Practical Sports Management/Workshops
Sports Statistics
Sociology of Sport & Athletics
Sports Medicine, Health & Nutrition
Advanced Sports Marketing
Sport Event Management
Term 2
Sports Facilities Planning and Management
Technology in Sports
Sports Economics
Financial Reporting and Performance Measurement of Sports Organizations
Strategic Sports Communication
Sports Coaching Policy
Applied Sports Marketing Research
Strategy, Planning and Implementation in Sports
Sports Psychology
Term 3
Integrated Sports Marketing Communication
Financial Management for Sports Organizations
Sports Merchandise Manufacturing
Construction and Maintenance of Sports Facilities and Related PPP Models
International Sports Management
Maintenance and Marketing of Sports Museums
Government and Sports: Policies and its Implications
Sports Entrepreneurship
Digital Marketing
Term 4
Elite Athletes, Manpower and League Management
Management of Multi-disciplinary Mega Sporting Events
Our faculty members are industry leaders with extensive experience in sports
management. Get to know
them below.
Dr. Kevin Moore
Prof. David Hassan
Prof. Dave Doroghy
Prof. Shaun Star
Prof. Shouvik Naha
Prof. Michael Goldman
Prof. Freda Swaminathan
Prof. Ramiro Martins
Prof. John Lyle
Prof. G.S. Chauhan
Prof. Kapil Kaushik
Prof. Jayashree Achtaya
Prof. Kannan Pugazhedi
Dr. Radhika Kawlra
Prof. M.K. Baruah
Cdr. Pushpendra Garg
Dr. Rajat K Mitra
Dr. Janardan Yadav
Dr. Mayur Satyavrat
Mr. G V Subba Rao
Mr. Vineet Budhiraja
Mr. Nikhil Jha
Prof. Shivendra Kumar Pandey
Prof. Archit Tapar
Prof. Anmol Singh
Prof. Sanket Dash
Prof. Praveen Ranjan Srivastava
Prof. R. S. Yadav
Prof. Rupika Khanna
Prof. Anurag Tiwari
Prof. C. P. Garg
Prof. Amit Anand Tiwari
Hear from our Learners
AVIRUP BHATTACHARYA
ePGDSM-01
The EPGDSM of IIM Rohtak has provided me with an opportunity to interact and share knowledge
with like-minded peers, some of whom are well experienced into this domain. Besides, the
distinguished faculties of the institute leave no stone unturned to provide the best quality of
delivery in terms of subjects. The course also
...
provides an opportunity to interact and
participate with faculties from various foreign universities, which adds a global flavour to
the
course & helps in knowing the industry practices across the globe. It is also a pleasure to
listen to intellectuals and eminent persons of the industry through Guest Lectures, that
provides valuable knowledge about the practical aspects of the Industry. All in all, The
EPGDSM
course of IIM Rohtak has got the tremendous potential to become a dominant force in the
Sports
Industry of India.
Read More
Akash Uday Harshe
ePGDSM-01.043
IIM Sports Management Programme One Of Its Kind First Time In India Initiated by Indian
Institute Of Management (IIM), Rohtak, Haryana, provides the perfect mixtures and blends in
depth and untouched topic related to sports industry starting from A single minute concept to
major one. The unmatched and minutely designed course structure
...
with the best top faculties and also with
eminent visiting faculty from US , UK, Finland , Switzerland , Portugal etc. increases the
importance of this course more than other courses. The course structure gives in-depth
knowledge
of various sports aspects which are still unknown and needs to be implemented for betterment
of
Sports Industry. We at IIM Rohtak are being taught the practical scenario of sports industry
by
live examples through case study, practical and scientific research aspect, and live
corporate
examples with interaction. This course also have participants who have played at National &
represented India at International Level. I am very much lucky to be the part of this course
which will help me to establish my self in sports industry as successful manager.
Read More
M Gopakumar
ePGDSM-01
I am proud to be a part of the first ever sports management program me by IIM R in INDIA, it is
the first Programmed done by an IIM in INDIA. It provides a great knowledge on what will happens
in future sports of INDIA in next 3 decades with new Jobs & business opportunity in Sports
business ,new sports technology, Professional sports marketing. The course is tough, but more
...
emphasis given for the application of Theory, Practical & Scientific- Research aspects of
professional Sports management in India for the first time. The Facilities from IIM R in
Sports
Management are from the diverse experience in Marketing, Market research ,IT HR Finance &
Sports
Physiology have Re-define the theoretical concepts in sport management for you in simple
terms.
IIM R have the best international faculties from Finland, UK and US for this course in every
Semesters is a uniqueness of IIM R
Read More
Utkarsh Ayush
ePGDSM-01
This programme blends top faculty with unmatched curriculum, the Institute has also associated
with eminent visiting faculty from the US, UK, Finland, Switzerland, Portugal etc.
We are taught with the practicalities of the industry with the help of case studies, live
corporate examples, and general discussions. Statistical software and online
...
database resources
are used wherever necessary. The participants have national and international level
participation in various sports.
In-depth description of the testimonial, covering key takeaways, memorable moments,
and overall impact on the participant's career or personal life.
Read More
Programme Advisory Body
Atul Wasan
Former Cricketer & Commentator
Ayaz Memon
Sports Writer & Columnist
Major DP Singh
Sports Writer & Columnist
Jeev Milkha Singh
Indian Golfer
Kunal Karan Singh
Haryana State Boxing Association Member of Sports Authority of India (from
Hisar)
Narinder Dhruv Batra
President, Indian Olympic Association
Neeraj Kumar
Ex. Chief Advisor BCCI Anti-Corruption Unit
Rana Gurmit Singh Sodhi
Honble Minister, Sports & Youth Affair, Govt. of Punjab
Total Programme fees charged to the participant is 7,86,000/-*
(This includes subsidized
Tuition Fees, Alumni Fees, Academic Charges, examinations, textbooks, and study material.
All fees are non-refundable.) To be paid in three installments (Term I, Term II, and Term
III).
The total fee for the programme, covering all necessary components.
INR 7,86,000/-
Installments
1st Installment (upon joining): INR 2,62,000/-
2nd Installment (Term II): INR 2,62,000/-
3rd Installment (Term III): INR 2,62,000/-
In-Campus Module Fees
In addition, the participants would be charged separately for In-Campus Module Fees
towards boarding and lodging facilities. The tentative details are as mentioned below:-
2360/- per day (Includes working lunch & tea - without
accommodation)
2950/- per day (double occupancy with meals)
Scholarship
The scholarship will be available to the selected participants who have represented India
at Asian/ Commonwealth/ Olympic events.
IIM Rohtak has started a specialized programme in “Sports Management” for experienced
professionals, sports graduates, and sports enthusiasts. This programme is for industrious
participants interested in working in the sports, entertainment and related industries.
On successful completion of the academic requirements of the two year programme, the participants
will be awarded “Executive Post Graduate Diploma in Sports Management”. IIM Rohtak alumni status
will be awarded to all the participants.
Graduates of this programme will be equipped to understand the legal, regulatory, operational,
financial and branding concepts in the sports industry, nationally and globally. This
understanding enables graduates to solve the problems arising in the industry and carve a niche
for themselves in this growing sector in India.
About IIM Rohtak
IIM Rohtak has started a specialized programme in “Sports Management” for experienced
professionals, sports graduates, and sports enthusiasts. This programme is for
industrious
participants interested in working in the sports, entertainment and related industries.
On successful completion of the academic requirements of the two year programme, the
participants
will be awarded “Executive Post Graduate Diploma in Sports Management”. IIM Rohtak
alumni status
will be awarded to all the participants.
Graduates of this programme will be equipped to understand the legal, regulatory,
operational,
financial and branding concepts in the sports industry, nationally and globally. This
understanding enables graduates to solve the problems arising in the industry and carve
a niche
for themselves in this growing sector in India.
About CampusWalkin
Campuswalkin is a leading educational marketing and consulting firm dedicated to
bridging the gap between participants and top-tier educational programmes. Campuswalkin
partners with prestigious institutions to provide participants with comprehensive
educational and career opportunities. The firm specializes in connecting participants
with programmes that best fit their aspirations and career goals, ensuring they receive
the guidance and support needed to succeed. Campuswalkin's commitment to excellence and
innovation in education makes it a trusted partner for both participants and
institutions.
Eligibility Criteria
Bachelor’s Degree or Post-Graduation
A bachelor’s degree or post-graduation degree in any discipline with a minimum 50%
aggregate
marks or equivalent CGPA.
Preference for Sports Background
Candidates with a sports background will be given preference.
Course Schedule
Weekly Schedule
Total Hours
On-campus Sessions
Online Sessions
Live Project & Industrial Visit
Weekly Schedule
Friday: 7:15 PM - 10:05 PM (20 min break)
Saturday: 7:15 PM - 10:05 PM (20 min break)
Sunday: 10:20 AM - 08:30 PM (20 min break)
Total Hours
900 hours
On-campus Sessions
100 hours
Online Sessions
450 hours
Live Project & Industrial Visit
350 hours
Course Content
📊
Financial Reporting and Performance Measurement of Sports Organizations
💼
Financial Management for Sports Organizations
🏦
Project Finance
👥
Organizational Behaviour and Human Resource
🦸♂️
Leadership and Team Management in Sports
🏅
Elite Athletes, Manpower and League Management
🤝
Negotiation and Conflict Resolution
⚖️
Law, Ethics and Compliance in Sports
📈
Sports Marketing
🔍
Applied Sports Marketing Research
📢
Integrated Sports Marketing Communication
🏛️
Maintenance and Marketing of Sports Museums
💻
Digital Marketing
🛒
Sports Merchandise Retailing
🎯
Management of Multi-disciplinary Mega Sporting Events
🔝
Advanced Sports Marketing
📅
Sport Event Management
🏟️
Sports Facilities Planning and Management
🔄
Operational and Supply Chain Issues in Sports
🏭
Sports Merchandise Manufacturing
🚧
Construction and Maintenance of Sports Facilities and Related PPP Models
👟
Sociology of Sports & Athletics
💰
Sports Economics
🏛️
Government and Sports: Policies and its Implications
