This program is tailored for high-potential executives, with proven managerial track records, aspiring to become business leaders. It helps one to develop leadership abilities and navigate organizations effectively. The program uses an experiential approach with case studies and simulations from Wharton Interactive, StratX, and Imarticus Game Studio. The course focuses on developing a high degree of sales and marketing acumen, strategic thinking, people leadership and execution skills.
The senior leadership certification course provides global exposure to management problems that C-suite executives in the Finance, Marketing or Human Resource function are required to solve worldwide.
Our carefully crafted curriculum empowers emerging leaders to become successful business leaders. We lay a strong foundation in key areas like sales, marketing, product, finance, and leadership to fuel your growth.
The program offers learners IIM Lucknow’s Executive Education Alumni status and access to numerous benefits such as the access to the alumni body, exclusive invitations to events, and membership in local alumni chapters.
IIM Lucknow Campus Immersion offers a golden opportunity to network with industry leaders and peers while learning from seasoned experts. Elevate your career prospects through our exceptional networking opportunities.
Participants can gain practical insights into the challenges that business leaders face in the industry directly from seasoned professionals. In addition, they can engage with peers and business leaders to develop industry-specific solutions and effective strategies for solving these challenges.
This programme will connect you with industry leaders who are familiar with the industry's standards and best practices and have a keen understanding of past and emerging trends in the domain.
Strategic
Planning
Sales
& Marketing
Financial Management
Operations Management
Talent Management
Risk
Management
The Indian Institute of Management Lucknow, established in 1984, is the fourth member of India's prestigious IIM family of management schools. The idea to develop IIMs was initially proposed by Pandit Jawaharlal Nehru, India's first Prime Minister. IIML has impacted countless lives through its faculty, alumni, and support staff.
At IIM Lucknow, the focus is on developing value-driven leaders, managers, and global players. The institute achieves this goal by leveraging its globally recognised and affiliated faculty members, who are instrumental in shaping the leaders of tomorrow.
Prem Dewani, with a B.Tech and Masters in Technology, served as a Professor at CDFST, Udaipur, from 2000 to 2006. After international studies and a corporate stint with GCMMF (AMUL), he earned a Fellowship in Marketing at IIM Ahmedabad in 2013 and currently excels in academia at IIM Lucknow, showcasing expertise in technology and corporate realms.
Upon successfully completing this program, you’ll earn a Certificate of Successful Completion in the Executive Program in Sales and Marketing Leadership by the Indian Institute of Management (IIM), Lucknow. This will add considerable value to your professional credentials.
This program is designed for emerging leaders across different sectors and countries who want to enhance their sales and marketing leadership skills.
It is ideal for high potential managers across sales, marketing, and product functions of an organization to upskill and achieve vertical transition to business leadership and P&L leadership roles.
The programme can also enable horizontal transition across Sales, Marketing and Product roles
Program Fee
*Registration fee includes non refundable application fee of ₹ 3000 + GST
About The Program
IIM Lucknow is among the top business schools in India and also world renowned. IIM Lucknow has dual accreditation from AMBA (UK) and AACSB (USA) was ranked 6th in NIRF Ranking 2022 and ranked 31 in QS Asia Rankings 2022. You will earn the coveted Executive alumni status of IIM Lucknow after successfully completing this program.
An Executive Management Programme in Sales & Marketing Leadership offering is the flagship program offered by IIM Lucknow for sales & marketing executives. This sales and marketing leadership course is unique in terms of offering skill oriented curriculum for high potential sales and marketing leaders to transition into Business Leadership roles. This is the only program that has world class simulations and CXO Masterclasses to ensure the program learnings stick as decision making skills that can be demonstrated by the participants at their workplace.
As IIM Lucknow Executive Alumni, participants can avail of the following benefits
IIM Lucknow seeks participants with high intellectual rigor and intent to learn to complete the program. Candidates will only qualify for successful completion upon fulfilling the attendance and course evaluation criteria.
This is one of the most comprehensive programmes delivered by IIM Lucknow with overall 200hrs of teaching learning experience spread over 11 months. Over 130hrs is delivered thorough live online interaction, 30hrs through campus classrooms, 39hrs through Simulations and Masterclasses
A special discount of up to 10% on the program fee may be offered for bulk nominations of 5 participants or more from a single corporation. However, the discount's extent will be determined on a case-to-case basis. each with a 15 min break in between. The schedule is defined at the discretion of IIM Lucknow.
The learning experience is curated for delivering skills for C Suite leaders. The programme includes a blend of live interactive teaching over an online platform, classroom teaching at the IIM Lucknow Campus and gamified simulations. Learners get exposure to a mix of case pedagogy, presentations, projects, peer interaction and class discussions.
A total 5 days in person campus immersion will be held at the end of the program.
Eligibility Criteria
The participants should have at least 5 years of work experience after graduation/post graduation.
Admission to this program involves a rigorous review of your resume and your statement of purpose
by the IIM Lucknow admissions team.
Only participants with demonstrated fast-track career progression and high learning intent required
for senior leadership roles will be admitted into this program.
Selection is by invitation only and on a rolling basis. We generally overbook our batches. In case
of an overbooked batch size, applicants in earlier selection rounds who have received their
provision offer letters and paid registration fees to block their seats will be preferred over
applicants from later selection rounds.
Fees
In addition to live-online classes, the program fee includes simulation access, masterclasses, executive alumni membership fee and the cost of boarding & meals during campus immersion.
Please get in touch with our counselors for more information.
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