About The Executive Management Programme in Sales And Marketing Leadership

This program is tailored for high-potential executives, with proven managerial track records, aspiring to become business leaders. It helps one to develop leadership abilities and navigate organizations effectively. The program uses an experiential approach with case studies and simulations from Wharton Interactive, StratX, and Imarticus Game Studio. The course focuses on developing a high degree of sales and marketing acumen, strategic thinking, people leadership and execution skills.

New-age Global Senior Leadership Programme

NextGen Business Leadership Program

The senior leadership certification course provides global exposure to management problems that C-suite executives in the Finance, Marketing or Human Resource function are required to solve worldwide.

Choice Of C-suite Specialisation

Visionary Course Curriculum

Our carefully crafted curriculum empowers emerging leaders to become successful business leaders. We lay a strong foundation in key areas like sales, marketing, product, finance, and leadership to fuel your growth.

Masterclass Sessions By The Leaders

IIM Lucknow Executive Alumni Status

The program offers learners IIM Lucknow’s Executive Education Alumni status and access to numerous benefits such as the access to the alumni body, exclusive invitations to events, and membership in local alumni chapters.

IIM Lucknow Campus Immersion

On Campus Immersions @IIM Lucknow

IIM Lucknow Campus Immersion offers a golden opportunity to network with industry leaders and peers while learning from seasoned experts. Elevate your career prospects through our exceptional networking opportunities.

IIM Lucknow Executive Alumni Status

Masterclasses by CXOs

Participants can gain practical insights into the challenges that business leaders face in the industry directly from seasoned professionals. In addition, they can engage with peers and business leaders to develop industry-specific solutions and effective strategies for solving these challenges.

Learn From Industry Leaders

Engaging Learning Experience

This programme will connect you with industry leaders who are familiar with the industry's standards and best practices and have a keen understanding of past and emerging trends in the domain.

Master New-age

Marketing and Sales Leadership Skills

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Strategic
Planning

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Sales
& Marketing

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Financial Management

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Operations Management

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Talent Management

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Risk
Management

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Strategic
Planning

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Sales
& Marketing

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Financial Management

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Operations Management

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Talent Management

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Risk
Management

What Makes IIM Lucknow Exceptional?

Global Senior Leadership Course
Global Senior Leadership Course
About The IIM And Imarticus Learning Collaboration

The Indian Institute of Management Lucknow, established in 1984, is the fourth member of India's prestigious IIM family of management schools. The idea to develop IIMs was initially proposed by Pandit Jawaharlal Nehru, India's first Prime Minister. IIML has impacted countless lives through its faculty, alumni, and support staff.

At IIM Lucknow, the focus is on developing value-driven leaders, managers, and global players. The institute achieves this goal by leveraging its globally recognised and affiliated faculty members, who are instrumental in shaping the leaders of tomorrow.

Curriculum

Understanding the Role of CBO
Gain exposure to the foundations of Sales & Marketing management and how it'll enable one to transition to a CBO
Topic
Foundations of Sales and Marketing Management
Transition to a Sales and Marketing Leader
Leadership Paradigm: Leadin the organization and people to a bigger vision beyond current thinking, capabilities and resources
Operational Paradigm: Sangam of Finance, Sales, Marketing, Brand and Product functions
Market Paradigm: Building the future markets where current competition is irrelevant
Dynamics of Economic and Business Landscape
Marketing Strategy and Marketing Paln;
Discovering new market sizing
Market Segmentation, Persona, and Value proposition.
Understanding The Customer
Customer Journey Map and Experience
Customer Acquisition and Lead Generation
Customer Insights
ROI: Life Time Value, CAC, Conversion Rations
CRM
Mastering the Science behind Marketing Acumen
Explore essentials of marketing research, analytics, Strategic brand management, digital transformation, and social media strategies.
Topic
Leveraging Marketing Research and Marketing Analytics
Qualitative and Quantitative Market Research
Overview of the Multivariate Methods
Design of Experiments and Sample Survey and its applications in Marketing
Exploratory Factor Analysis and its applications
Multiple Regression Analysis
Market basket analysis
Logistic Resgression Analysis
Multiple Discrimination Analysis
Conjoint Analysis
Clusture Analysis
Positioning Maps
Strategic Brand Management
Fundamentals of Branding
Brand Aesthetics, Forging, deep consumer engagement
Brand Strategy, Brand Equity
Crafting brands in uncertain environments
Online Brand Reputation
Digital Transformation And Social Media Marketing Strategies
Digital Marketing
Search Engine Optimization (SEO)
Google and Web Analytics
Managing Marketing Campagin
Marketing Communication
Message, Media Mix
Packaging, bundling, promotions
Packaging, bundling, promotions
Achieving the Art of Sales excellence
Understand fundamentals of Go-to-market, establishing distribution, salesforce management, B2B sales and managing business metrics.
Topic
Go to the Market and Establishing Distribution
Go to Market Strategy
Distribution Management
Strategic Channel Choices, Types and Classification, Structure of Marketing Channels
Channel Coordination, Channel Conflict
The Dynamic Nature of Channel
Channel Intensity Costs and Margins
Managing and Calibrating channel ROI
Foundation Skills for a sales Professionals
Sales Forecasting, Marketing Budgeting and ROI
Selling Skills for Retail customers
Relationship Selling Skills for B2B Customers
Negotiation and Persuasion Strategies
Salesforce Skills for a Sales Professionals
Sales Force Management
Goal Setting, Performance Appraisal, Counselling
Designing Incentives and Rewards for Sales Team
Recruiting and Managing Performing Sales Teams
Understanding Teams
B2B Sales
Individual Buying behavior & Organisational buying behavior Segmentation
B2B Marketing in Online Context
1-1 Marketing
Managing Key Opinion Leaders
Pipeline Management
Strategies for Key Account Management (KAM)
Delivering Value in B2B Context: Developing an optimal sales proposition
Managing Business Metrics
Calculating C-SAT Scores
Measuring NPS, Profitability, NPV, IRR, XIRR
Acquiring Strategic Product Management expertise
Understand fundamentals of design thinking, product management for E-Commerce, Cloud & SaaS based platforms including metrics, competitive strategy and pricing models.
Topic
Launching Building Product And Brand Portfolio
Design and Thinking Framework
Product Management for Ecommerce, Cloud and SAAS Based Platforms
Metrics for product management
Competitive Strategy
Pricing: Strategies and Decisions, Concumer Value, Competition, Dynamic Adaptive Pricing
Practicing Financial discipline in your business
Learn to interpret financial statements, understand cash flows, understand concepts of customer value, pricing strategies, direct costs, indirect costs, variable costs, NPV, IRR and leading a P&L.
Topic
Financial Acumen For Sales & Marketing Professionals
Interpreting Financial Statements
Understanding Cash Flows
Understanding and Managing Outstanding Cycle
Understanding Costs - Direct, Indirect, Variable
Costing for Marketing
Leading a P&L
Preparing for the future of MarTech & Transformational Leadership
Understand essentials of sectoral marketing, marketing to Gen Z, Chat Bots, AI/ML, AR/VR and Metaverse. Understand the core essence of transformational leadership and C-Suite’s bird’s eye view.
Topic
Sectoral Marketing
BFSI Marketing
Rural Marketing
Marketing in Bottom of Pyramid (BOP), BOP Innovation
Business to Business and Industrial Marketing
Retail Marketing : Modern Retail Strategies
Services Marketing: Services Marketing Mix, After Sales Services
Professional Services: Managing Service Quality and Customer Experience
Marketing To Gen Z
AI and ML for Marketing Managers
Chat bots - A bane or boon?
Exploring AR, VR and Metaverse for Sales & Marketing Managers
Transformational Leadership
Change Management
Understanding Self and Personailty Profiling
Scaling up Business Strategy and Implementation

I AM INTERESTED

Application Closure on 28th July 2024

Programs Directors

Prof. Prem Dewani

Prem Dewani, with a B.Tech and Masters in Technology, served as a Professor at CDFST, Udaipur, from 2000 to 2006. After international studies and a corporate stint with GCMMF (AMUL), he earned a Fellowship in Marketing at IIM Ahmedabad in 2013 and currently excels in academia at IIM Lucknow, showcasing expertise in technology and corporate realms.

Develop Practical Skills With Case-based Learning

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Dirshti Eye Center

Managing a Sales Force
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Teracom Limited

Appointing a Consumer Distributor
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Bombay Shaving Company

Digital Customer Conversion
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Wingreens Farms

Sustainable Growth

Will I Get Certified?

Upon successfully completing this program, you’ll earn a Certificate of Successful Completion in the Executive Program in Sales and Marketing Leadership by the Indian Institute of Management (IIM), Lucknow. This will add considerable value to your professional credentials.

IIM Lucknow Senior Leadership Program Completion Certificate
Advanced Certification In Digital Marketing And MarTech

Who Is This Program For

This program is designed for emerging leaders across different sectors and countries who want to enhance their sales and marketing leadership skills.

It is ideal for high potential managers across sales, marketing, and product functions of an organization to upskill and achieve vertical transition to business leadership and P&L leadership roles.

The programme can also enable horizontal transition across Sales, Marketing and Product roles

Admission Process

Admission Process
Admission Process

Program Fee

₹ 3,25,000 + GST
Registration Fee
₹43,000 + GST
Instalment 1
₹95,000 + GST
Instalment 2
₹95,000 + GST
Instalment 3
₹92,000 + GST

*Registration fee includes non refundable application fee of ₹ 3000 + GST

FAQs

About The Program

Why should I do a Sales & Marketing Leadership course from IIM Lucknow?

IIM Lucknow is among the top business schools in India and also world renowned. IIM Lucknow has dual accreditation from AMBA (UK) and AACSB (USA) was ranked 6th in NIRF Ranking 2022 and ranked 31 in QS Asia Rankings 2022. You will earn the coveted Executive alumni status of IIM Lucknow after successfully completing this program.

An Executive Management Programme in Sales & Marketing Leadership offering is the flagship program offered by IIM Lucknow for sales & marketing executives. This sales and marketing leadership course is unique in terms of offering skill oriented curriculum for high potential sales and marketing leaders to transition into Business Leadership roles. This is the only program that has world class simulations and CXO Masterclasses to ensure the program learnings stick as decision making skills that can be demonstrated by the participants at their workplace.

What are the benefits of getting an IIM L Executive alumni status?

As IIM Lucknow Executive Alumni, participants can avail of the following benefits

  • Access to a network of distinguished IIM Lucknow executive alumni
  • Access to the IIM Lucknow alumni events
  • Access to IIM Lucknow local alumni chapters
  • Access to the program brochures and newsletters from IIM Lucknow
Will all students receive a completion certificate?

IIM Lucknow seeks participants with high intellectual rigor and intent to learn to complete the program. Candidates will only qualify for successful completion upon fulfilling the attendance and course evaluation criteria.

What is the duration of the program?

This is one of the most comprehensive programmes delivered by IIM Lucknow with overall 200hrs of teaching learning experience spread over 11 months. Over 130hrs is delivered thorough live online interaction, 30hrs through campus classrooms, 39hrs through Simulations and Masterclasses

What benefits do you get for corporate nominations?

A special discount of up to 10% on the program fee may be offered for bulk nominations of 5 participants or more from a single corporation. However, the discount's extent will be determined on a case-to-case basis. each with a 15 min break in between. The schedule is defined at the discretion of IIM Lucknow.

What is the mode of learning?

The learning experience is curated for delivering skills for C Suite leaders. The programme includes a blend of live interactive teaching over an online platform, classroom teaching at the IIM Lucknow Campus and gamified simulations. Learners get exposure to a mix of case pedagogy, presentations, projects, peer interaction and class discussions.

Is there any campus immersion during the program?

A total 5 days in person campus immersion will be held at the end of the program.

Eligibility Criteria

What is the minimum eligibility criteria?

The participants should have at least 5 years of work experience after graduation/post graduation.

Are there any admissions criteria?

Admission to this program involves a rigorous review of your resume and your statement of purpose by the IIM Lucknow admissions team.

Only participants with demonstrated fast-track career progression and high learning intent required for senior leadership roles will be admitted into this program.

Selection is by invitation only and on a rolling basis. We generally overbook our batches. In case of an overbooked batch size, applicants in earlier selection rounds who have received their provision offer letters and paid registration fees to block their seats will be preferred over applicants from later selection rounds.

Fees

What is included as part of the program fee?

In addition to live-online classes, the program fee includes simulation access, masterclasses, executive alumni membership fee and the cost of boarding & meals during campus immersion.

Is there any other loan facility available?

Please get in touch with our counselors for more information.

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