PG Diploma in Marketing Management

The PG Diploma Programme in Marketing Management offered through distance mode is aimed to provide students with in-depth knowledge of marketing, sales, digital marketing and marketing theories. Depending upon the course provider, the course duration can be of 1 to 2 years.

Programme Start Date: 24th      March, 2024
Certificate from IIM Kozhikode
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Benefits of Distance PG Diploma in Marketing Management

At present, the marketing industry is booming and the job prospects in this field have grown immensely. As this sector is mushrooming, upgrading your skills with PG Diploma in Marketing Management will be beneficial in many ways.

  • Salary Hike: Graduates increase their earning potential by adding a PG Diploma qualification to their profile. It shows that the candidate has made efforts to increase his/her knowledge base and skills.
  • Personality Development: Since marketing is an outgoing field, in this course, you will be trained with transferrable skills with a practical-based learning methodology.
  • Pathway to Leadership Roles: Enhancing your skills and understanding of the domain with a PGD programme will make you a subject-matter expert in the field. Therefore, you will become eligible for leadership positions in the corporate sector.

Eligibility Criteria

The common criteria followed for getting admission into PG Diploma programme is provided below:

A candidate with bachelor's degree in any stream including Chartered Accountancy/ Cost Accountancy/ Company Secretary ship with minimum 50% marks

Candidates who completed HSC and have 2 years of minimum experience can also apply

  • Financial Accounting
  • Financial Management
  • Cost & Management Accounting
  • Advanced Management Accounting
  • Financial Management II
  • Security Analysis and Portfolio Management
  • Valuation, Mergers & Acquisitions
  • Financial Derivatives
  • Management of Financial Institutions
  • Financial Statement Analysis
  • Strategic Financial Management
  • Risk Management

Admission process

The admission is done on rolling basis with a fixed deadline for the submission of the application. The admission calender and strcuture is different for each university. Nonetheless, below mentioned is a general overview of the admissions process followed largely:

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Register Online

Create a login ID and password to start with the application form.

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Complete Application

Fill in the personal details and upload the documents.

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Pay Application Fee

Pay the non-refundable application fee using the prescribed payment mode.

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Document Verification

The admission cell scrutinises the applications of every candidate.

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Admission Offer

Shortlisted candidates will receive an official admission offer letter.

List of documents

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Academic Documents
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Government ID proof
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Work Experience
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Passport size photographs

Pedagogy

Interactive teaching style utilizing technology

Pedagogy of the IIM Kozhikode Financial Management programme includes lectures, real-life case studies, quizzes, assignments, and interactions with experienced executives

Emphasis on peer group learning experience

Key Learning Outcomes

  • Learn to make decisions regarding the valuation of assets, hedging, trading portfolio management.
  • Master the concept of Return on Investment (RoI) central to every financial decision
  • Drive business decisions by understanding financial principles, assessments, analyses, and considerations

Programme Delivery

The interactive learning component forms the core of EPGP. The Instructors facilitate the learning through two-way audio/video synchronous telecommunication mode from the studios set up at IIIMK campus. The technology allows the instructor to use PowerPoint presentations, video, audio, whiteboards to effectively communicate the ideas and interact with the participants who attend the sessions from selected TimesPro centres, located at different cities in India.

Who should attend

  • Working professionals seeking knowledge, aspiring to improve the organizations they work for and to advance their careers to greater heights
  • Young executives working in the finance domain seeking to develop specialised competencies in finance
  • Experienced professionals with a deep footing in finance, looking to reach the top of the financial profile in their organisations

Eligibility Criteria

The eligibility criteria of the IIM Kozhikode Financial Management programme include:

  • Bachelor's degree or equivalent in any discipline with a minimum of 50% aggregate marks or equivalent CGPA
  • 3 years of managerial, entrepreneurial, or professional work experience after graduation as of the deadline for submitting the online application
  • Work experience before completion of the bachelor's degree will not be considered The bachelor's degree must be awarded by a university incorporated by a state or central legislature in India, or other educational institutions established by an act of Parliament, or recognized as a university by the Ministry of HRD in India
  • If grades or CGPA are awarded instead of marks, the conversion to percentage of marks will be based on the university's conversion procedure If the university does not have a conversion scheme for CGPA, the equivalence will be calculated by dividing the candidate's CGPA by the maximum possible CGPA and multiplying by 100.

Alumni Benefits

  • Access to IIMK Alumni E mail ID
  • Issue of Alumni Identity Card Access to Alumni Online Portal (Kasebook)
  • Access to IIMK Alumni Email Id (1) Privilege of participating in the Institute activities such as Conferences, Workshops, Convocation, Alumni Meets, Events, PGP/EPGP Inauguration Ceremonies etc
  • Avail MDC /Guest Rooms at discounted rates (i.e., rates equivalent to the Institute Guests)
  • Eligibility to participate in the Awards, Ranking and Accreditation activities coordinated by the Institute
  • Avail the services of IIMK Alumni Relations office
  • Weightage for “Award of Excellence” for Distinguished Alumni Award
  • Preference for sharing/submitting articles for Newsletters in the Institute

Fees

PG diploma programmes are not expensive and are very much pocket friendly. A prospective candidate can easily earn his/her diploma within the budget of ₹ 10,000 to ₹ 1,00,000. Though few additional charges may apply.

Specialisation : Marketing Management

Marketing Management Marketing is one of the most important factor in the growth of any business. A career in this field revolves around analysing the market trends, developing marketing strategies and preparing campaigns to increase the business profitability.

The teaching approach for the IIM Kozhikode Financial Management programme will be interactive and utilize technology to enhance learning. The pedagogy will be a blend of lectures, real-life case studies, quizzes, assignments, lecture-discussions, case study method, behavioral and computer-based simulations, projects, and class presentations.

Assessment for each course will include end-term examinations (after each quarter), quizzes, assignments, projects, and other methods.

Instructors will use a 13-level grading scale, ranging from A+ to F, to evaluate students' academic performance in each course.

The grading scale and corresponding grade points are as follows:

The final Cumulative Grade Point Average (CGPA) for the program will be calculated by summing the grade points for all courses, multiplying by the credits for each course, and dividing by the total number of credits for all courses. This CGPA will be used to determine the award of the certificate.

Certification & Alumni status

Participants of the IIM Kozhikode Financial Management programme, on successful completion of the one year programme would be awarded, “Executive Post Graduate Certificate in Financial Management”. Successful candidates will also be accorded IIM Kozhikode Alumni status.

Attendance Criteria

A minimum of 75% attendance is a prerequisite for the successful completion of the IIM Kozhikode Financial Management programme for each course in each quarter.

Sample Certificate

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Importance

In a sea of countless domains, it is best to chisel your career path in one specific field to experience the best results in your career. That is why, it is always suggested to fresh graduates and working professionals to go for the right specialisation:

  • Build Highly Competitve Skills: No matter whichever industry working in, staying competive in the job market is essential. As the marketing industry is growing at a much faster pace, pursuing a specialised will benefit your professional trajectory.
  • Career Stability: Candidates with expertise in a particular niche are mostly considered for senior positions at multinational companies and are more likely to recieve competitive salary packages. This will ultimately lead to job security and progress in the long-term.

Subjects and syllabus

The common course subjects covered by colleges under the PG Diploma in Marketing Management course are as follow:

Semester 1 Semester 2
Marketing for Managers Rural Marketing
Sales Management Marketing Research
International Marketing Retail Management
Product Management Management of Marketing Communication and Advertising
Consumer Behaviour Marketing of Services
Note:

All fees are directly payable to IIM Kozhikode *GST as applicable will be collected additional from the candidate/participant. The current GST rate is 18% Application Fee: 2000 plus 18% GST. Application fee remitted is not refundable or adjustable under any circumstances. Candidate applying for more than one programme is required to the remit application fee for each programme that she/he is applying. Programme Fee (Non-Refundable): 3,50,000 plus 18% GST payable in four instalments as per the following schedule.

*GST 18.00% applicable.

Timelines

Career Opportunities and Average Salary

Adding PG Diploma qualification to your profile will showcase your expertise in the field and skills. You can explore many career opportunities such as:

Job Roles Job Description
Brand Manager Develops a brand strategy considering the target audience, strategizes marketing plans across all verticals, studies customer insights, and oversees the performance of marketing campaigns.
Sales Manager Ensures the sales team reaches its targets, evaluates their performance, and provides a detailed sales forecast.
Email Marketing Manager Develops email marketing campaigns for the company, runs end-to-end email marketing campaigns, and manages email databases.
Digital Marketing Manager Plans and executes digital marketing strategies, including email campaigns, display advertising campaigns, and maintaining a social media presence for brands.
Marketing Analyst Studies market trends to analyze conditions supporting better sales. Develops marketing action plans based on their findings.
Job Roles Average Annual Salary
Brand Manager ₹19.3 LPA
Sales Manager ₹6.6 LPA
Email Marketing Manager ₹5.6 LPA
Digital Marketing Manager ₹11.9 LPA
Marketing Analyst ₹10 LPA

FAQs

The course structure for PG Diploma course is different for every university. Typically, all the core areas of marketing are covered in this course, for which you can refer to the syllabus section above.

With this PG diploma, you can work as a Brand Manager, Marketing Manager, Digital Marketing Manager, Email Marketing Manager, etc. The average salary you get in these positions is between ₹7 to ₹8 LPA.

If done from a reputed college/university, your PG Diploma is highly considered by the employers. Since online/distance education has a flexible learning format, it is a good opportunity for working professionals to upgrade their skills.

Online/distance courses are much more affordable than traditional programs. Their fee structure ranges between ₹10,000 to ₹1,00,000.

Yes, in India, most of the universities provide admissions to international students.

First, complete your 10+ 2 education from a recognised board. Starting by finding a good university and the right specialisation. Then check your eligibility and apply with proper documents. Final step involves paying the course. This is a generifc view, which is followed by most universities.

Yes, online degrees are equally credible in the market.

Yes, many universities provide placement assistance to the students pursuing Online MBA. They also offer assistance in networking where you can connect with alumni, experts, and faculty and get valuable insights. This will help in connecting students with potential employers.

UGC has given equal weightage to online, distance and regular MBA degrees. So yes, an Online MBA degree holds a lot of value when it comes to career growth and professional development.

Application Deadline: To Be Announced

Course Fee: ₹ 1,80,000 + Taxes

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