Professional Diploma in Digital Marketing

Duration of the Professional Diploma in Digital Marketing course typically ranges from 1-2 years. This course provides you a solid foundation in various aspects of digital marketing, from SEO expert and social media to analytics and content creation. Whether you're a beginner or looking to upskill, these courses often offer certifications that can boost your resume and credibility in the digital marketing field.

Programme Start Date: 24th      March, 2024
Certificate from IIM Kozhikode
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Benefits of Professional Diploma in Digital Marketing

Owing to the rapid expansion of technological advancements and adoption of digital platforms across the globe, digital marketing courses are gaining popularity among the graduates. Here's how earning a Professional Diploma in Digital Marketing benefits you.

  • Long Term Career Growth: Investing in a digital marketing programme can help you stay one step ahead in the distant future. From understanding the latest market trends to the best practices, all can be achieved from this simple course.
  • Work-Life Balance: This course helps you strike a balance between your work and educational endeavors. Whether you are a working professional or a new parent, pursuing this distance/online course will help you study at your own pace.
  • Vast Career Opportunities: The field of digital marketing offers a wide range of career prospects. The skills attained from the diploma course can make you a subject matter expert in this specialized area, thereby making you eligible for higher-ranking job roles.
  • Expanded Knowledge and Skill Set: Digital Marketing training can help you attain knowledge beyond the understanding of a non-professional, such as Search Engine Optimization (SEO), content creation, or digital analysis. This course can help you understand it all.

Eligibility Criteria

Every college/university has a unique admission process and follows a different eligibility criteria. To enroll in Professional Diploma programme you must follow this genral eligibility criteria:

A bachelor's degree holder in any stream with minimum 50% marks from a recognised university (minimum marks criteria may vary depending upon the university)

Students who completed their HSC and have atleat 2-years work experience can also apply

  • Financial Accounting
  • Financial Management
  • Cost & Management Accounting
  • Advanced Management Accounting
  • Financial Management II
  • Security Analysis and Portfolio Management
  • Valuation, Mergers & Acquisitions
  • Financial Derivatives
  • Management of Financial Institutions
  • Financial Statement Analysis
  • Strategic Financial Management
  • Risk Management

Admission process

The admission is done on rolling basis with a fixed deadline for the submission of the application. The admission calender and strcuture is different for each university. Nonetheless, below mentioned is a general overview of the admissions process followed largely:

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Register Online

Create a login ID and password to start with the application form.

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Complete Application

Fill in the personal details and upload the documents.

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Pay Application Fee

Pay the non-refundable application fee using the prescribed payment mode.

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Document Verification

The admission cell scrutinises the applications of every candidate.

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Admission Offer

Shortlisted candidates will receive an official admission offer letter.

List of documents

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Academic Documents
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Government ID proof
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Work Experience
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Passport size photographs

Pedagogy

Interactive teaching style utilizing technology

Pedagogy of the IIM Kozhikode Financial Management programme includes lectures, real-life case studies, quizzes, assignments, and interactions with experienced executives

Emphasis on peer group learning experience

Key Learning Outcomes

  • Learn to make decisions regarding the valuation of assets, hedging, trading portfolio management.
  • Master the concept of Return on Investment (RoI) central to every financial decision
  • Drive business decisions by understanding financial principles, assessments, analyses, and considerations

Programme Delivery

The interactive learning component forms the core of EPGP. The Instructors facilitate the learning through two-way audio/video synchronous telecommunication mode from the studios set up at IIIMK campus. The technology allows the instructor to use PowerPoint presentations, video, audio, whiteboards to effectively communicate the ideas and interact with the participants who attend the sessions from selected TimesPro centres, located at different cities in India.

Who should attend

  • Working professionals seeking knowledge, aspiring to improve the organizations they work for and to advance their careers to greater heights
  • Young executives working in the finance domain seeking to develop specialised competencies in finance
  • Experienced professionals with a deep footing in finance, looking to reach the top of the financial profile in their organisations

Eligibility Criteria

The eligibility criteria of the IIM Kozhikode Financial Management programme include:

  • Bachelor's degree or equivalent in any discipline with a minimum of 50% aggregate marks or equivalent CGPA
  • 3 years of managerial, entrepreneurial, or professional work experience after graduation as of the deadline for submitting the online application
  • Work experience before completion of the bachelor's degree will not be considered The bachelor's degree must be awarded by a university incorporated by a state or central legislature in India, or other educational institutions established by an act of Parliament, or recognized as a university by the Ministry of HRD in India
  • If grades or CGPA are awarded instead of marks, the conversion to percentage of marks will be based on the university's conversion procedure If the university does not have a conversion scheme for CGPA, the equivalence will be calculated by dividing the candidate's CGPA by the maximum possible CGPA and multiplying by 100.

Alumni Benefits

  • Access to IIMK Alumni E mail ID
  • Issue of Alumni Identity Card Access to Alumni Online Portal (Kasebook)
  • Access to IIMK Alumni Email Id (1) Privilege of participating in the Institute activities such as Conferences, Workshops, Convocation, Alumni Meets, Events, PGP/EPGP Inauguration Ceremonies etc
  • Avail MDC /Guest Rooms at discounted rates (i.e., rates equivalent to the Institute Guests)
  • Eligibility to participate in the Awards, Ranking and Accreditation activities coordinated by the Institute
  • Avail the services of IIMK Alumni Relations office
  • Weightage for “Award of Excellence” for Distinguished Alumni Award
  • Preference for sharing/submitting articles for Newsletters in the Institute

Fees

The cost of the diploma course is influenced by both the programme's duration and institution offering it. It ranges from ₹15,000 to ₹ 1,00,000 for the entire course. Typically, one year program courses have lower fee structure as compared to two years courses.

Specialisation : Digital Marketing

Digital Marketing Over the years, marketing has changed its face completely. It has seen a major shirt from traditional marketing campaigns to online marketing. From ease of audience targeting to high ROI with low investment, and wider reach, the present day digital marketing has a huge scope.

The teaching approach for the IIM Kozhikode Financial Management programme will be interactive and utilize technology to enhance learning. The pedagogy will be a blend of lectures, real-life case studies, quizzes, assignments, lecture-discussions, case study method, behavioral and computer-based simulations, projects, and class presentations.

Assessment for each course will include end-term examinations (after each quarter), quizzes, assignments, projects, and other methods.

Instructors will use a 13-level grading scale, ranging from A+ to F, to evaluate students' academic performance in each course.

The grading scale and corresponding grade points are as follows:

The final Cumulative Grade Point Average (CGPA) for the program will be calculated by summing the grade points for all courses, multiplying by the credits for each course, and dividing by the total number of credits for all courses. This CGPA will be used to determine the award of the certificate.

Certification & Alumni status

Participants of the IIM Kozhikode Financial Management programme, on successful completion of the one year programme would be awarded, “Executive Post Graduate Certificate in Financial Management”. Successful candidates will also be accorded IIM Kozhikode Alumni status.

Attendance Criteria

A minimum of 75% attendance is a prerequisite for the successful completion of the IIM Kozhikode Financial Management programme for each course in each quarter.

Sample Certificate

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Importance

Choosing the right specialisation reflects positively on your personal strengths and interests which inturn enhnaces your career prospects. That is why it is always suggested that you should select a specialisation very carefully. Here's are few reasons why choosing an appropriate specialisation is important:

  • Personal Interest: Following your passion is a crucial factor when deciding the path of your professional trajectory. You should evaluate your past experience, academic background, and the areas that have particularly intrigued you. This helps you perform at the best of your potential.
  • Market Demand: Staying abreast with the industry trends is the need of the hour. Identify the skills which are in high demand and then accordingly choose the specialisation in your diploma programme.

Subjects and syllabus

Depending upon the course providing university and length of the programme, the course structure will vary. Some institutions have a semester-wise course plan while some don't. Here are the core subjects mostly covered in this diploma programme:

Topics Topics
Search Engine Optimisation Internet and web optimization
Search Engine Marketing Mobile Marketing
Digital Marketing Laws Data Analytics
Digital Design and Communication Email Marketing
Content Marketing Introduction to CRM
Social Media Marketing Digital Marketing Budgeting
Note:

All fees are directly payable to IIM Kozhikode *GST as applicable will be collected additional from the candidate/participant. The current GST rate is 18% Application Fee: 2000 plus 18% GST. Application fee remitted is not refundable or adjustable under any circumstances. Candidate applying for more than one programme is required to the remit application fee for each programme that she/he is applying. Programme Fee (Non-Refundable): 3,50,000 plus 18% GST payable in four instalments as per the following schedule.

*GST 18.00% applicable.

Timelines

Career Opportunities and Average Salary

Digital Marketing course can be like a digital playground with endless opportunities:

Job Roles Job Description
Social Media Manager If you are the maestro of platforms like Twitter, Facebook, Instagram, this role lets you orchestrate engaging campaigns.
Digital Marketing Manager A professional responsible for implementing, overseeing, and managing marketing strategies for the company.
SEO Manager An SEO expert has the central role of optimizing a website to attain higher search rankings and has an in-depth understanding of the analytics.
Creative Director A Creative Director is a professional who is responsible to plan, create, and implement marketing/advertising strategies for the organization. The role might vary as per the company or industry.
Product Manager A highly skilled professional who is tasked with the responsibility of designing a marketing strategy for the company's products and services while defining the target audience.
Job Roles Average Annual Salary
Social Media Manager ₹ 5 LPA
Digital Marketing Manager ₹ 11.9 LPA
SEO Manager ₹ 9.1 LPA
Creative Director ₹ 16.3 LPA
Product Manager ₹ 21.3 LPA

FAQs

Companies recognize the value of Digital Marketing Certifications because of their rapid growth and the increasing demand for professionals in the field.

This course opens a wide range of opportunities and can help you earn abundantly. Jobs such as SEO experts, digital marketing manager, product marketer, creative director, etc. are some of the best options after completion of the course.

There are a number of institutes hunting for interns eager to learn along with the course. Apart from this, with the advent of the course, live projects, and case studies are also provided to make the course more interesting and help you in the practical world.

Digital Marketing is a vast topic. However, Digital Marketing can be divided into broad categories like Social Media Marketing, Google Analytics, Search Engine Optimization (SEO), Content Research and Web Analytics, Email Marketing, etc. Every Digital Marketing course, online or offline, teaches the basics of SEO, Web Creation, Content Strategy, and Google Analytics.

Yes, in India, most of the universities provide admissions to international students.

First, complete your 10+ 2 education from a recognised board. Starting by finding a good university and the right specialisation. Then check your eligibility and apply with proper documents. Final step involves paying the course. This is a generifc view, which is followed by most universities.

Yes, online degrees are equally credible in the market.

Yes, many universities provide placement assistance to the students pursuing Online MBA. They also offer assistance in networking where you can connect with alumni, experts, and faculty and get valuable insights. This will help in connecting students with potential employers.

UGC has given equal weightage to online, distance and regular MBA degrees. So yes, an Online MBA degree holds a lot of value when it comes to career growth and professional development.

Application Deadline: To Be Announced

Course Fee: ₹ 1,80,000 + Taxes

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